We are pleased to introduce you to our latest product, the Venture API. This API has been designed to provide you with data and metrics from your app, so you can make informed decisions about your Startup.

The Venture API can be added to your app, giving you access to data and metrics that you can view within Skunkworks, our in-house management system. With the Venture API, you can see how your app is performing, monitor user behaviour, and track key metrics such as user engagement, retention rates, and revenue.

Why install it?

We believe that the Venture API is an essential tool for any startup looking to grow and succeed in today's competitive market. Here are just a few reasons why:

1. Real-time data: With the Venture API, you can access real-time data and metrics about your app, so you can make informed decisions quickly.

   
   

2. Improved decision-making: The data provided by the Venture API can help you make better decisions about your business, such as where to invest resources, which features to prioritise, and how to improve user engagement.

   
   

3. Increased revenue: By using the Venture API to monitor user behaviour and track key metrics, you can identify opportunities to increase revenue and optimise your app.

   
   

4. Competitive advantage: Having access to data and metrics gives you a competitive advantage over other startups that do not have this information, allowing you to stay ahead of the curve and make better strategic decisions.

We believe that the Venture API will be a valuable asset to your startup, and we encourage you to install it as soon as possible. If you have any questions about the Venture API or would like to learn more about how it can benefit your business, please do not hesitate to contact us.

Metrics & Benchmarks

The Venture API supports user growth and active user metrics, from these two metrics you can garner a good understanding of the progress your app is making. We pair this data with averages from all the other Startups to provide you with a benchmark.

A benchmark is powerful because just knowing you had 50 new users this month is a nice data point but knowing that the average Startup only had 20 users at the same point tells you that you are ahead of the pack and on the right path. 

The Venture API provides benchmarks for both total users & active users.

Insights

General

Data gathered from all Startups is used to create general insights, these insights tell you facts about the Startups within the Lab. You can use these to baseline your startup against the average. 

Specific

Specific insights come directly from your data and provide you with recommendations to help you drive your Startup to success.

Monthly Report

Once installed you will receive a progress report on a monthly basis via email or you can look at your dashboard anytime.

Getting it installed

Here is our Venture API installation guide if you want to do it yourself. If you want help then contact either your Startup Advisor or your lead developer who will be happy to get it installed for you.