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Indigo
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From Spreadsheets to Smart Systems: How Indigo Streamlined Survey Management
From Spreadsheets to Smart Systems: How Indigo Streamlined Survey Management
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"Million Labs have been nothing but communicative, proactive, and supportive. We’d definitely recommend working with them. You’ll be in safe and capable hands."
"Million Labs have been nothing but communicative, proactive, and supportive. We’d definitely recommend working with them. You’ll be in safe and capable hands."
Anastasia Starikova
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Factsheet
Factsheet
In a nutshell
In a nutshell
In a nutshell
The Vision
The Vision
Transform Indigo’s client management and survey operations into a streamlined, automated system that replaces manual processes and spreadsheets with a scalable, error-resistant workflow—freeing the team to focus on insight and strategy, not admin.
Transform Indigo’s client management and survey operations into a streamlined, automated system that replaces manual processes and spreadsheets with a scalable, error-resistant workflow—freeing the team to focus on insight and strategy, not admin.
The Partnership
The Partnership
Million Labs teamed up with Indigo to streamline their clunky, manual workflows. By building a custom Customer Portal that integrated directly with Indigo’s existing Airtable system, they turned a fragmented process into a collaborative, partially automated experience.
Million Labs teamed up with Indigo to streamline their clunky, manual workflows. By building a custom Customer Portal that integrated directly with Indigo’s existing Airtable system, they turned a fragmented process into a collaborative, partially automated experience.
The Results
The Results
What was once a manual and fragmented process is now partially automated—giving Indigo more time to focus on high-value work. While no legacy systems were replaced, the portal opened the door for deeper automation in the future. With their Airtable setup still at the core, Indigo now has a powerful layer on top that brings structure, speed, and clarity to their workflow.
What was once a manual and fragmented process is now partially automated—giving Indigo more time to focus on high-value work. While no legacy systems were replaced, the portal opened the door for deeper automation in the future. With their Airtable setup still at the core, Indigo now has a powerful layer on top that brings structure, speed, and clarity to their workflow.
The Challenge
Indigo, a research and strategy consultancy, relied heavily on Spreadsheets and email to manage client data and survey results. Every new customer required manual setup—importing records, assigning survey tasks, and sending updates back and forth. Their system, built gradually in Airtable, sat at the heart of operations but was still just a step above spreadsheets. The process was time-consuming, repetitive, and left too much room for human error.


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The Solution
Million Labs partnered with Indigo to design a custom Customer Portal that seamlessly connected to their existing Airtable setup. Once a new client and related survey tasks were imported, both Indigo and the client could log into the portal to manage everything collaboratively: Clients could configure the surveys they wanted to share with their audience Indigo could view and upload results in real time All data synced directly from Airtable, reducing the need for emails or manual data entry This dramatically cut down the operational workload and provided a much smoother, more professional experience for both Indigo and their clients.
Indigo, a research and strategy consultancy, relied heavily on Spreadsheets and email to manage client data and survey results. Every new customer required manual setup—importing records, assigning survey tasks, and sending updates back and forth. Their system, built gradually in Airtable, sat at the heart of operations but was still just a step above spreadsheets. The process was time-consuming, repetitive, and left too much room for human error.

The Challenge
Indigo, a research and strategy consultancy, relied heavily on Spreadsheets and email to manage client data and survey results. Every new customer required manual setup—importing records, assigning survey tasks, and sending updates back and forth. Their system, built gradually in Airtable, sat at the heart of operations but was still just a step above spreadsheets. The process was time-consuming, repetitive, and left too much room for human error.
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