Independent artists often deal with complex agreements — from record and licensing deals to sync contracts — without fully understanding the implications, leaving them exposed to unfavourable long-term commitments. At the same time, they manage their careers across multiple disconnected platforms for contracts, sales, landing pages, email lists, and merchandise, creating inefficiencies and fragmented data. Reliance on third-party platforms also limits pricing flexibility, fan ownership, and visibility into performance, while manual royalty splits increase the risk of disputes.