Why Validate Your Business Case Before You Build Your MVP

Why Validate Your Business Case Before You Build Your MVP

Simon Jenner

Friday, 11 September 2020

Ever wish you could time travel to see how successful your new app idea will be? Business Case Validation may be your new best friend.

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No-Code

Let’s face it - founding a tech startup can be a huge investment of time and money. To pose even more of a challenge, approximately 90% of new startups fail
So why run the risk of going in blind? 
Your friends and family may love your idea, but unfortunately the tech world isn’t so simple. Many startups fail for reasons such as not understanding their marketplace or not having a business plan. In order to combat these odds and avoid wasted time and money, hold off on building your MVP and begin by validating your business case.
If this is a new concept to you, or even if you simply want to brush up on the process, our no-code bootcamp offers a masterclass in business case validation

What is Business Case Validation?
Simply put, business case validation allows you to define your business and its offerings in order to establish whether it may be successful in your chosen market. Ultimately, this helps you to proceed confidently but cautiously, as you minimise risks and maximise the future success of your startup. 

Identify the Problem You Are Solving
As you’ve formed your great idea for the next big app, chances are your thought process derived from a problem or gap in the market. Now is the time to analyse that problem. Write a succinct problem definition that you intend on proving or disproving - just like a hypothesis. 
Is this a big problem or a small one? If it is big, will it still be pressing in a matter of years? Your business case is more likely to be successful if this is a large, long-lasting problem that your target audience cares about and is eager to see solved. 

Establish Your USP
With tech being such an inundated market, chances are that someone has tried to solve your problem before. 
Take some time to dive into the competition and their target markets. Complete a thorough competitive analysis. You will either discover an untapped Unique Selling Point you can integrate into your startup, or come to the realisation that there is not a strong business case validation for your idea. 

Creating Your Solution as an MVP
Now that you have an urgent problem that only you can solve and a strong USP to supplement it, you should feel some urgency to get your great idea to market. Your next step will be to build your MVP.
Your MVP build can be launched quickly and cheaply through the use of no-code. No-code platforms offer you a way to build apps without writing code, saving you money otherwise spent on an MVP developer. Further, a No-Code MVP can launch in just 4 weeks, versus the minimum of 6 months that a coded standard app will take, solving your target market’s problem as quickly as possible.

Test Your MVP
If you’ve made it this far, you truly believe your business case is valid. The final test is, well, to test. 
Ask members of your target market to participate in a usability test of your app. Conduct surveys to receive feedback. Pitch your idea to your mentors. The results will truly unveil your business case validity and how successful your tech startup will be in your chosen market. 

In a tech-run world where only 1 in 10,000 apps is successful, proper validation of your business case prior to building your MVP can make or break your tech startup. 
If you are interested in learning more about business case validation and no-code platforms, sign up for our no-code bootcamp today.

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