Track your app traffic with UTM's

Track your app traffic with UTM's

Simon Jenner

Friday, 21 April 2023

UTM parameters, or Urchin Tracking Modules, are a powerful tool for tracking the effectiveness of your marketing activities

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The old adage goes "50% of my marketing budget is wasted, I just don't know which 50%", well in the digital world this is no longer the case as we can track everything we do.

When you first launch your MVP you don't know what marketing activity is going to work, what sources (facebook, TikTok, Twitter etc?) will drive the most people to your app. By using tracking codes in all the URL's we share online we can track which sources are working and we can go further and even see exactly which advert or article on that source provided us the most traffic.

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