The Best Social Media Platforms for Your Startup’s Success

The Best Social Media Platforms for Your Startup’s Success

Simon Jenner - Million Labs

Simon Jenner

Wednesday, 21 October 2020

The Best Social Media Platforms for Your Startup’s Success

In this digital age, your Social Media Strategy can have a huge impact on your startup. Here are some of the best platforms.

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“Don’t spread yourself too thin.”
How many times have we heard this from concerned friends and family members through the early stages of our startups and long past completing our MVP builds?
Here’s the thing - we keep hearing it because, well, it’s a good principle. Not only does this apply to your personal energy, but your marketing plan as well. Specifically, your social media.
With so many different social media platforms thriving, it’s impossible to have a presence, let alone remain active and maintain your engagement on every single one. Although, considering a projected 4.41 billion people will be using social media worldwide by 2025, establishing your brand on one or two platforms could be key to your startup’s success. 
First, let’s take a brief look into the general audiences for some of the most popular social media platforms for startups.

Facebook is home to over 2.7 billion active users and caters to audiences between the ages of 25-54. It is best for building brand loyalty and informing audiences about products. This is a great platform for sharing images and videos, plus the occasional link.
Twitter has over 330 million active users and targets a younger audience: 18-29-year-olds. With a focus on photos and link-sharing, this platform is perfect for public relations.
Instagram, made up of over 1 billion active users, is filled with individuals between 18-29. This photo-sharing platform is perfect for lead generation for your startup.
The other platforms we’ve mentioned cater to B2C marketing, but LinkedIn is prime for B2B. There are 250 million active users with most falling between 30 and 49 years old. If your startup is in need of business development, LinkedIn is a great starting point.
YouTube is also different than the other popular social media platforms as it is home to limitless video content that caters to over 2 billion active users of all ages. Based on audience viewing habits, YouTube is the best platform for spreading your startup’s brand awareness.
Of these five options, pick one or two where your MVP’s target audience is already present and focus your social media strategy there.

The Benefits of a Focused Strategy
Are you still itching to put yourself on every social media platform possible? We know how tempting it is. But let’s look at a few of the benefits of a focused social media marketing strategy for startups.
Engagement. Engagement is crucial to building brand loyalty, especially with a new startup. By putting your resources into engaging on just a couple of platforms, you can provide your audience with much more personalised and authentic engagement.Search Engine Optimisation. Not only can you share your blog and web content through social media, but once you’ve created a following on your chosen platforms, your audience is likely to improve your click-through rate. In turn, this will boost your search engine rank.Brand Awareness. The more time you invest in a social media platform, the faster it will grow. The faster it grows, the more your brand awareness increases. With only 24 hours in the day, you can only spread your time over so many tasks and platforms to reap results.Lower Costs. Yes, you always have the option to pour your finances into paid search - but if you can grow your following organically through brand awareness and focused engagement, there’s no need. 
With a more focused strategy, you will be increasing your chances of providing value to your audience, optimising your content successfully, and drawing positive attention to your startup, all while saving on a paid ads splurge.

If you feel prepared and are energised to take on your startup’s social media strategy, but are still a tad hesitant on the process of building your MVP, don’t hesitate to sign up for our No-Code Bootcamp.

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