PartnerScore: helping partners and vendors win together

PartnerScore: helping partners and vendors win together

Kim Kaveh

Monday, 25 September 2023


In this blog post, PartnerScore founder, David, shares how his startup is making strides in the B2B partner relationship space using NoCode.

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PartnerScore founder, David, has been on his startup journey for 3 years. Now at the growth phase, his product is a huge success, and is continuing to grow at pace. 

PartnerScore is a platform that predicts the strength of businesses’ partnerships using success predictors. These show both sides a view of what’s doing well and what isn’t, so firms can find ways to improve - fast.

Read on as David shares his startup journey, hopes for the future of the business, insightful guidance for future founders and more. 

Strengthening human relationships for business success

My background is in B2B information intelligence products. I’ve got 20 years’ experience building data products for different industries like construction, property, agriculture and commodities. I’d track all different kinds of things like deals or stock prices. 

A few years back, I found some academic research that showed the single biggest predictor of the success of a business partnership is the strength of the human relationship that exists between 2 companies. I knew there was a clear gap in the market for a product to help companies do more business through their B2B partnerships. I found a way to measure the strength of partner relationships, and launched PartnerScore as a product to help companies collect this information and share it. 

Our target market is any business that has important partnerships, predominantly to sell products. There are 3 job functions that use PartnerScore:

The partnership manager - They use our product to understand how strong a business partnership is and how they can improve it. Our dataset can help them to do that.

The Alliance manager - They manage the relationship for the other business, but their goal is the same as the partnership manager. 

Senior leadership teams - These are teams within either of the two sides wanting to understand broadly how fit their partnership channel is. For example, whether they need to invest in things like training, or look into benchmarking performance across different regions and channels. 

We help clients across the globe, and have some big ones like Xerox, and Fujifilm. We’re predominantly focusing on the IT space at the moment, but the product can work in all different kinds of markets. For example, we have a FinTech client. 

Refining, scaling, engaging, and automating

We’ve made really decent progress over the years, especially for where we are in our journey. We’ve proven that the product works, and it’s pretty well established. The next phase of work is to refine the product and scale it. 

There've been 2 versions of the app, both of which I built myself. Once it got some traction and I had money coming in I knew I needed to get someone to help me do some of the more difficult stuff like integration, and also generally keep things up to date. 

I’ve been working with Million Labs over the past 3 or 4 months, and it’s been going really well. We’ve started launching some new features and the team’s helping me to take the app to the next level. 

There’s a bunch of stuff around AI that I really want to try, but for now, I want to focus on increasing engagement on the app, onboarding more clients and making the onboarding process easier with automation. 

Think outside the box and get creative

If I could give one bit of advice to someone who’s waiting to build their own app, I’d say define what you want in the most simple way and go and test it. There’s quite a lot you can do these days. For example, using no-code and SaaS tools, and buying CRMs and marketing tools, which you can do  pretty cheaply. 

Think outside the box and get creative. I would say there’s probably never been a better time than now to start something of your own. A lot of barriers that we had in society before automation platforms are gone. 

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