The journey from an idea to a Minimum Viable Product (MVP) is filled with excitement, anticipation, and yes, a few challenges. The first major challenge that non-technical startup founders often face is validating their value proposition. Enter the landing page - your first and most crucial test.

A landing page is a single web page with a focused objective. For startups, it's a platform to test your value proposition by gauging customer interest. The way we recommend gauging interest is to create a waiting list on your landing page and have the potential user provide their email address to join the waiting list. This shows the user was interested enough to part with their email address and be kept informed of when you launch.

But before you go live, it's essential to set success criteria to measure the landing page's effectiveness. Here's how

What does Success look like?

Building a waiting list is a powerful way to validate your product idea, generate buzz, and acquire early users. 

For a startup selling Business to Business (B2B) then a 100 potential customers on the waiting list is good. For a startup selling to consumers (B2C) then a 1000 potential customers on the waiting list is good.

Built into all our Landing Pages are analytics so you can see how many visits to your landing page have taken place and how many people joined the waiting list.