How to Perfectly Name Your Startup

How to Perfectly Name Your Startup

Simon Jenner

Thursday, 26 October 2023

Name Your Startup

So, what’s in a name? Potentially, the success of your startup. The name of your startup can be your first step towards building a memorable brand.

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When you're beginning your entrepreneurship journey, choosing a name for your startup can be an exciting, if daunting, task. The right name can help you connect with your target audience, reflect your brand's values and potentially be the cornerstone of your desired 'unicorn' status. Derived from Shakespeare’s famous Romeo and Juliet line, “What’s in a name?” we could ponder that if a rose by any other name would still smell just as sweet, would a startup by any other name still be just as successful? Here, we delve into the importance of choosing a suitable name for your startup, the art of acquiring matching assets, and some methods to guide you on your naming journey.

A good name is memorable, embodies your brand's ethos, and most importantly, resonates with your target audience. A well-chosen name can help amplify your brand's offerings and foster customer engagement. Remember, your startup name isn't just a moniker - it's a reflection of your brand and its values, encapsulating the very essence of your enterprise.

On the flip side, a bad name? That can lead to obscurity, misinterpretation, or even legal issues. Names that are hard to pronounce or spell, are too generic, or infringe on an existing trademark can spell trouble and limit your startup's growth.

On top of choosing a fitting name, you will need to acquire matching assets such as domain names and social media handles. These are just as crucial as the name itself. After all, a catchy name is meaningless if your audience can’t find your online presence. A matching domain name solidifies your business identity, improves your online visibility, and makes it easier for your customers to find you. Similarly, consistent social media handles enhance brand recall and make your brand appear more professional and trustworthy.

But given the overwhelming task of choosing the ‘perfect’ name, how should you go about picking one? Here are a few methodologies that could help:

1. Brainstorming: Gather your team and conduct a brainstorming session. Consider your brand values, your target audience, and what you want your name to convey. Remember that this is a creative process and no idea is too wild.

2. The K.I.S.S principle: Keep it simple, stupid! Choose a name that's easy to pronounce, spell, and remember.

3. The acronym route: Many successful companies, like IBM and 3M, created memorable names by sticking to simple acronyms. If it suits your brand, you can consider this path, too.

4. The mashup: Blend two words to create a unique name. ‘Snapchat’ and 'Facebook' for instance, rolled this way.

5. Visual thinking: Consider how the name would look on a logo, promotional materials, and social media. Visual appeal is just as important.

Check Domain & Social

Before you finalise your startup's name, don't forget to check if the matching domain names and social media handles are available. Also, ensure the name doesn't violate an existing trademark.

You can use a site like to check domain name availability and social accounts.

So, what’s in a name? Potentially, the success of your startup. The name of your startup can be your first step towards building a memorable brand. Sounding the trumpets for your grand debut in the marketplace, your startup’s name is often the first impression potential customers have of your business—make it count!

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