How to Create Terms & Conditions and Privacy Policy for Your Startup

How to Create Terms & Conditions and Privacy Policy for Your Startup

Simon Jenner

Tuesday, 31 October 2023

Terms & Conditions (T&C) and Privacy Policy are two crucial legal documents that you need for your landing page and MVP (Minimum Viable Product)

Posted in:


Starting a startup is exhilarating! The rush of bringing an idea to life and witnessing its growth is unmatched. But while you're busy strategizing the big picture, it's easy to overlook the nitty-gritty – legalities. Terms & Conditions (T&C) and Privacy Policy are two crucial legal documents that you need for your landing page and MVP (Minimum Viable Product). Let's break them down for the non-tech founder.

Why do you need Terms & Conditions and Privacy Policy?

  • Protection: T&C act as a legal agreement between you and your users. They set the rules and guidelines that users must agree to and follow to use your service or product.

  • Transparency: A Privacy Policy communicates to your users how you collect, handle, and store their personal data. It's not only good practice, but many jurisdictions require it, especially if you're collecting data from their residents i.e. GDPR.

Steps to Create Terms & Conditions

a. Identify Your Needs: What kind of services or products are you offering? The nature of your offering will dictate the specifics of your T&C. For instance, an e-commerce platform will have different T&C compared to a SaaS product.

b. Cover the Basics:

  • Usage Guidelines: Define acceptable and unacceptable uses of your platform.

  • Limitations & Liabilities: Clearly state the limits of your responsibility.

  • Payment & Refund Policies: If you're selling something, outline the payment methods you accept and any refund criteria.

  • Account Termination: Criteria for when and how you might terminate a user's account.


c. Consider External Help: Although there are many templates available online, it's advisable to consult with a legal professional to ensure you're fully covered.

Steps to Create a Privacy Policy

a. Understand Data Collection: Before you draft a privacy policy, understand what data you're collecting. This could be names, email addresses, browsing habits, purchase history, etc.

b. Be Transparent: Clearly state:

  • What data you collect: E.g., Personal details, transaction data, etc.

  • How you collect it: Through forms, cookies, third-party tools, etc.

  • Why you collect it: For personalization, marketing, etc.

  • How you store and protect it: Mention security measures like encryption.


c. Third-Party Sharing: If you're sharing data with third parties (e.g., analytics tools, marketing agencies), disclose it.

d. User Rights: Depending on the jurisdiction, users might have the right to access, modify, or delete their personal data. Make sure to address these rights.

e. Update Regularly: As your startup evolves, so will your data needs. Regularly review and update your policy.

Displaying on Your Landing Page and MVP

  • Accessibility: Ensure both documents are easily accessible from your landing page, usually in the footer.

  • Mandatory Agreement: For the T&C, consider having a checkbox during sign-up or purchase that users must tick, indicating they agree.

A Few More Tips

  • Stay Updated with Laws: Data protection laws, like the GDPR in Europe, have strict regulations. Ensure you're compliant, especially if you have an international user base.

  • Be Clear & Concise: Legal jargon can be off-putting. Strive for clarity and simplicity.

  • Review Regularly: As your startup grows and evolves, so will your T&C and Privacy Policy needs. Regular reviews are essential.


In conclusion, while the journey of a startup founder is filled with excitement, it's crucial to lay a solid foundation with clear Terms & Conditions and a transparent Privacy Policy. Not only will it protect your venture, but it'll also foster trust with your users – a key ingredient for success!

Launch Your Startup Fast and Affordably! Our no-code approach is perfect for non-tech founders. With a simple 3-step process: START, LAUNCH, GROW, join over 1400 startups we've successfully launched. Start your journey today!