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Simon Jenner
Tuesday, 3 March 2020
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Every business needs a website these days its table stakes but finding an available domain name is increasingly difficult. We look at how to find a great domain name for your start
Posted in:
Startups
Time spent finding a good domain name is never wasted but it can be a very frustrating process to find the right name. To be honest you are going to have to compromise because the chances the name you want is available is somewhere close to zero.
A good domain name makes such a difference to your startup, compare a startup in the e-commerce space with the domain name shopping.com and one with ourshopping123.net. A memorable short name on one of the well established domain name extensions like .com or .co.uk will generate more traffic and be valued by investors much higher than an obscure domain. In fact a good domain name is an asset that could be worth tens of thousands of pounds. For example carInsurance.com sold for $49.7 million.
Your starting place is your startup name and trying something that is as close to that as possible.
Here are the tips for finding a great domain name:
It must be pronounceable
When searching for a domain name you can easily find yourself saying well if I just add another letter to this or a number it is available i.e. sh00ping5.com. The problem with this is its not a word so when meeting people you have to say I am from s h zero zero p i n g five .com, doesn't flow off the tongue and you can guarantee know one will remember. Or you add letter combinations to make a word that is unpronounceable i.e shkspr.com. Although people maybe able to remember it they will never spell it correctly and therefore never find it.
Try to stick with real words or combinations of words i.e
Mywidgets.com
Ourwidgets.com
widgetsapp.com
Trywidgets.com
Buywidgets.com
Getwidgets.com
It must be spellable
More often than not, web addresses are passed between people verbally and not via email and therefore spelling becomes important, we have all been there when someone says you should download Uber next time you need a taxi. Then next time you need a taxi you are on the app store searching for Uber, now if Uber had only been able to buy the domain name Ubarr.com then the chances are you would have never found it, because you heard Uber and searched for Uber. So try where possible to use the correct spelling of words it will make discoverability much easier.
You can use numbers where it makes sense and adds to the communication i.e. 24x7delivery.com
The shorter the better
You are not likely to find a three, four or five letter domain name these days so you will be settling for something quite long anyway but the shorter the better. The less characters the person has to type the easier it is for them, we have millionlabs.co.uk, which is an 11 letter domain name, plus the domain extension.
It does what it says on the tin
Your domain name can help tell your customer what it is you do so you could have fastdelivery.com for your delivery company. The only downside to this approach is that if your business is called Arthurs Delivery Service Ltd but your domain name is fastdelivery.com know one will ever remember the company name.
It uses a mainstream domain extension
There are thousands of domain extensions available now, you can have .fun, .camera, .pub but your customer is likely still getting their head around .com or .co.uk. If you use one of these novelty extension it is likely your customer will assume it's a typo and mikephotography.camera will be typed as mikephotographycamera.com.
So only use a non standard extension if it really adds to your domain name or your audience is tech savvy enough to get it i.e. jimscomputers.it, joke.fun or queensarms.pub
Tools to help you
Here are some tools that can help you find a domain name:
Name Mesh - use keywords to generate options
Domain Wheel - uses keywords
Lean Domain Search - super simple, start with a single keyword i.e. coffee
Buy a domain name
There are lots of providers of domain names out there but they are not all created equal, don't be driven by the price alone. We recommend using Name Cheap because they provide flexible DNS services which you may well need.
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