Starting your own company is an exciting journey filled with uncertainty, discovery, and hopefully a lot of success. One of the early steps in this process is defining your brand, and a big part of that is creating a great logo. In an age where image is everything, your startup's logo is key in capturing the essence of your venture. However, logo design can be a tricky process. Below, we discuss some key factors to keep in mind.

Understand the Purpose of Your Logo

A logo is not just about looks. It’s a visual representation of your brand. It has a long-lasting impact on how customers perceive your brand and how they remember you. It should be timeless, reflecting the essence of your brand, and being easily identifiable. Whether you see it on a website, banner or business card, your logo must clearly convey your startup's mission, vision, and values.

Develop a Creative Brief

Before diving into the design process, make a creative brief that includes your brand story, target audience, descript words for your preferred design, and your business goals. This will serve as a foundation for your logo design and provide a clear direction for the process.

Here is an example of the brief you might give to a designer if you were AirBnB's founders