Branding Your No-Code MVP: The Forgotten Step for Startup Founders

Branding Your No-Code MVP: The Forgotten Step for Startup Founders

Simon Jenner

Thursday, 10 December 2020

Establishing a brand for your startup is crucial - and here's why.

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Here at MLabs, we believe business idea validation is crucial for survival. Validating your business idea in front of real customers, before you invest in building a mobile application, is a pivotal first step as a founder.
Once you’ve validated your business idea, then you can move on to building your no-code MVP.
While you’re building your MVP, you should also simultaneously be developing your brand.
Having a concrete brand will allow you to develop your authority in the industry, create customer loyalty and trust, and stand out against your competitors.
Yet, so many founders seem to skip right past branding, and we’re here to tell you why this is a catastrophic misstep.

Why is Branding Your No-Code MVP Important?
First and foremost, an effective branding strategy gives you a massive leg up on your competitors. You can differentiate your mobile application through your message, your unique selling point, and your why. 
There is nothing worse for your company than letting the market decide what separates you from your competitors, and especially when the separation boils down to price.
Your brand allows you to control your unique selling point within the market. Your company’s brand is who you are, who you want to be, and how you want people to perceive you. As Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.”
Your brand strategy for your no-code MVP build is how, what, where, when and who you will communicate and deliver your messaging. As Simon Sinek has presented, people don’t buy your products or services, they buy into your why. Your branding is your why, your story, and your promise.

Fleshing Out Your No-Code MVP’s Brand.
While your brand exists in the minds of your consumers, it also manifests in your designs and messaging. 
Many people think of their brand for their no-code MVP as just a few colours and a logo. But it’s so much more than that. 
Your brand includes your website, email campaigns, your promotional material, and even the functionality of your MVP build or full-scale mobile application.  
When you’re developing your brand, here are some questions to ask yourself.
What is your company's mission?What are the benefits and features of your mobile application?What do your customers and prospects already think of your company?What qualities do you want them to associate with your company?What imagery and aesthetic do you want to reflect your business?What kind of tone and language do you want to use to speak to your customers?Who are you speaking to?What are your competitors doing - is it working for them?
Once you’ve answered those questions you can move on to developing the visual and written elements of your brand, such as:
Design a logo Develop a tone of voice and message styleCreate a colour paletteWrite a tagline
Finally comes the crucial decision of where to place your brand. Learning where to communicate with your target audience such as paid ads, email campaigns, podcasts, blogging is all just a part of your brand.  

Launch and Scale Your MVP
Branding is one of the many foundational steps to creating a long term successful company. Our Founder’s No-code Bootcamp goes through many other foundational steps to achieve your new business’ long term success.  
If you’re interested in how to build your own MVP by learning no-code, winning your first customers, and gaining investments, then book your spot today.

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